Take a look at some of the press photos from Frankfurt and you’ll see some cars that make the Batmobile look low-tech: it’s pretty easy to make a car look interesting if it’s a concept vehicle decades away from production – stick a jet pack on the back or use doors that open upwards and someone is bound to take an interest. Getting people interested in a ‘real’ car though, one that will be in showrooms in 2012 and actually has to work, is a different prospect.
However, round the corner from the main exhibition, Honda unveiled the latest addition to its range – the 2012 Civic – to a packed house. Somehow, the car was suspended from the ceiling, and a sheet was dramatically removed in a pretty special unveiling in front of the assembled great and good of the motor industry.
The open mouths (and coverage) say it all, and by all accounts the event was a huge success. Hats off to the guys at Honda – although impressive and necessary for the big occasion, the new Civic doesn’t really need the grand entrance. We’ve seen it first hand and it’s a cracker in its own right – it’ll certainly fly once more come 2012.