LensWay, the European arm of Coastal Contacts, Inc., the planet’s biggest online eyewear company, has appointed Brazil as its first UK PR and social media agency as it looks to challenge high street optical retailers.
Coastal Contacts, based in Vancouver, Canada, was founded in 2000. Brazil will be helping the company with brand awareness across traditional and social media, as well as developing campaigns for some of its unique product ranges, including the highly popular Derek Cardigan designer eyewear line.
LensWay, the European arm, offers an affordable, convenient option for consumers looking to purchase high quality brand name eyecare products. It enables those requiring contact lenses or glasses the option to purchase online at cheaper prices.
Bo Wanghammar, CEO of LensWay, said: “The UK is a highly competitive market for glasses and contact lenses so we needed an agency which could produce campaigns and execute tactics which would break through the presence of the existing market players. Brazil’s track record in doing this for brands coupled with their strategic approach and exciting campaigns made our decision process very simple and we’re looking forward to working with the team.”
Joshua Van Raalte, chief executive at Brazil, said: “There are some big players with strong media programmes already operating in the UK so our challenge is going to be about breaking that mould. We’ve laid out an ambitious programme for LensWay and we’re thrilled to have been selected from the pitch process. We can’t wait to get cracking.”Read More