06.45 – Rise and shine! Radio 4’s Today Programme is the soundtrack to my morning, lulling me into the day (along with a shower, a mug of superstrong coffee and a bowl of cereal) and giving me an idea of what’s going on in the world.
07.45 – Out of the house and onto the tube. I make sure to grab a copy of Metro on the way – working in PR makes you a news addict!
08.30 – Roll out of the Tube and into work. On my way, I stop off at the newsagents and pick up a few newspapers.
08.40 – In the office. Turn on the computer and pass around the newspapers to the team. Standard procedure is to scan through and pick out any headlines that might be relevant to our clients (or alternatively anything that is weird and wonderful.)
9.00 – Check and respond to any emails that have come in overnight. At the moment, we’re managing a marketing activity for one of our clients, currency exchange provider ChangeGroup. This involves us managing 15 new employees who are located outside five of their branches in central London, so every morning I catch up with ChangeGroup HR manager Angela about how they performed yesterday. Today, someone is ill so I have to call up for a replacement.
10.00 – Time for a second caffeine hit of the day, before heading into an agency brainstorm meeting. We’re coming up with ideas for a new business pitch. Brainstorms, which are held pretty often, are one of my favourite parts of the job, as they free up the atmosphere and allow us to really be creative!
11.00 – Conference call with our Greek cheese client. We run through what’s been going on this month, including coverage and social media activity. We also discuss some exciting stunt activities that we have in the pipeline – watch this space!
12.30 – My colleague Jack and I head down to Berwick Street market, which hosts a range of food stalls – everything from Vietnamese ban-mi to Mexican burritos.
13.30 – A phone call with a top Italian chef, who’s going to be hosting a series of food events we’re organising next month for a big cheese brand, followed by emailing various partners about the events.
15.15 – Pop out to check on our currency exchange employees in Regent Street, Leicester Square and Piccadilly. On my way back to the office, I pick up a copy of a magazine one of our clients has been featured in – I flick through the pages and find the piece. It looks good! Quick scan and it’s with the client.
17.00 – It’s morning in Vancouver, so we exchange a few emails with our Canadian client about a promotion we’re running in a leading woman’s magazine, and catch up on some bits and pieces.
18.00 – The end of the working day! Decide to make the most of the remaining sun by heading to the park with a few friends who work nearby. Our drink of choice: M&S tinned pina coladas. Then it’s home and an early night, ready for tomorrow’s challenges.Read More