The long summer days of August and September were dominated by endless out of office replies and a nation transfixed by the astonishing achievements of our Olympians. However, the offices of Brazil never sleep, and we’ve been as busy as ever.
With the eyes of the world on London, we had language students outside ChangeGroup stores throughout the capital, welcoming the flood of tourists in their native languages. Armed with local knowledge and multiple languages, grateful visitors were able to get directions, ask for local recommendations and change their currency all at the same time. Best question: “Can you show me the way to Birmingham Palace?”
Away from the Games, through research, opinion articles and social media, our clients demonstrated the restless desire for improvement and news that journalists and consumers have come to expect. Insurer swiftcover.com revealed that £300 million worth of stolen cars were unrecovered in 2011, which sparked a lively response both online and when printed in the Sunday Times.
In a completely different sector, Equanet are continuing their reinvention from a hardware seller to a services provider, effectively moving from product sales to the management of IT projects. Such a transformation brings with it new personnel, new priorities and new areas of expertise. This was demonstrated in August with Equanet employees articulating their knowledge both of the vendor purchasing process and the rising importance of Bring Your Own Device schemes in the workplace. Have a read!
IT problems can be enough to drive people to drink, which brings us to our next bit of work: a century ago, the Royal Welsh Whisky distillery was producing some of the finest whisky to herald from the UK. Legend has it that bottles still exist, hidden away in cellars and passed down through generations. Brazil’s consumer team inspired a national treasure hunt in Wales, with Penderyn, the Welsh whisky company, offering a case of whisky for anyone who found an intact bottle of Royal Welsh Whisky. The hunt has already turned up three bottles, each one more than a century old!
With coverage and social media interactions rolling in, Brazil is gearing up for the busy autumn months. There are some big stories on the way, so keep an eye on this blog to see the ongoing fruits of our labour.Read More