Brazil announces that it has been appointed the PR agency for Privax, the global tech security firm behind the successful Hide My Ass (HMA) Virtual Private Network service. The agency’s brief is to develop an on and offline media relations strategy to expand HMA’s current user base of seven million individuals world-wide.
Founded in 2005 by Jack Cator, Privax is now a fast-growing, multi-million pound international business. It provides users access to secure proxy servers which completely hides personal details from potential hackers, online identity thieves and others who may be monitoring personal online activity. The company offers both free and subscription-based services, and has plans to introduce new privacy-based services throughout 2013.
Brazil will take on the task of increase understanding of the businesses offering while educating general internet users of the risks and importance of online security in the vulnerable online world we live in.
Danvers Baillieu, COO of Hide My Ass, commented: “The business has grown exponentially over the years and it has reached a stage whereby we need reliable, expert help to develop the brand and what it stands for. Brazil was always on our radar as we know their experience in the sector is extremely strong so we’re delighted to be working with them at such an exciting time for the business.”
Joshua Van Raalte, chief executive at Brazil, said: “Privax is at the forefront of online security so to be we’re excited to be working with them to help shape how consumers use the internet in a secure way. It’s a market we know very well so we’re looking forward to combining our expertise with the innovation offered by Privax.”Read More