On October 27, 2014, PR Week reported that SuperVitality, a sports nutrition company run by former England Rugby player Lewis Moody has engaged Brazil to handle its PR and social media.
Dorset-based SuperVitality provides nutrition products and diet and training plans for people who have dietary issues.
Brazil, which won a competitive pitch, will focus on educating consumers about the nutritional benefits of the products.
Joshua Van Raalte, chief executive of Brazil, said: “Our challenge is to gain cut-through for SuperVitality in a highly competitive, mature market.
“In addition to highlighting the 100 per cent natural ingredients used in the products – a first for a sports nutrition brand – we will also be educating both high-performance and amateur athletes of the risks and potential harm of ingredients and additives typically used in this category of products.”
SuperVitality products are sold in Ocado, Harrods, Planet Organic, LA Fitness and Soho Gyms, as well as through the website: www.supervitality.me
Via Anna Reynolds, PR Week.