Brazil’s work has gone to incredible heights in its latest project, supporting a world record-breaking initiative to play rugby on Mount Everest and raise funds for Wooden Spoon, the children’s charity of rugby. .
The LMAX Exchange Everest Rugby Challenge saw a group of intrepid adventurers battle extreme altitude sickness whilst climbing to Everest’s Advanced Base Camp. If severe shortage of breath – with oxygen levels estimated at around 40% at this height (6,331m) – wasn’t enough, the team then battled it out in a fiercely contested game of full contact Rugby Sevens. The struggles were worth it, however, as the group claimed two world records during the adventure, for the highest game of touch rugby and the highest game of rugby in history.
In support of Wooden Spoon, the aim of the challenge was to raise over £250,000 for causes that positively transform the lives of disabled and disadvantaged children around the UK and Ireland. As the official media partner of Wooden Spoon, Brazil has supported the challenge with widespread exposure, helping the charity get the word out across national and regional media, and this fund-raising target has been smashed.
To thank Brazil for our efforts, Wooden Spoon kindly allowed us to tag along … well, in the form of a Brazil-branded flag, which the team posed with at Base Camp.
Among the participants were international rugby legends Lee Mears (England) and Shane Williams (Wales), who boast almost 140 international caps between them, as well as Ollie Phillips, a former star of the international Rugby Sevens circuit, and Tamara Taylor, a legend of the women’s game.
For more on the LMAX Exchange Everest Rugby Challenge, please visit: everestrugby.org.uk.