What’s more important, your product or your brand marketing?
For significant purchases of £200 or more, consumers are becoming quite fickle.
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News & Insights.
Henry Cooke
Oct 32 min read
How to react to negative press
Don't panic. It can feel good to fire off a social media post about the "nasty media" not understanding your business or brand. But....
Jamie Lester
Oct 4, 20233 min read
How to be prudent with a newfound marketing budget
It feels like crossing the finishing line. Finally, the investment your business has been waiting for has arrived. After years of hard...
Josh Van Raalte
Sep 27, 20232 min read
Brazil partners with AXON in Latin America
UK’s Brazil and LatAm’s AXON Marketing & Communications (AXON LatAm) align to cover countries across Europe, North and South America The...
Peyton Sarrail
May 31, 20232 min read
The Genuine Index: Miller Lite apologies for a history of sexist advertising
Campaign summary. Miller Lite’s Bad $#!T to Good $#!T campaign aims to apologise for problematic advertisements the company has produced...
Dani Oyeyinka
May 17, 20231 min read
The Genuine Index: Direct Line's spotlight on vans
Campaign description. Insurance provider Direct Line partnered with creative agency Saatchi & Saatchi to create a campaign exploring the...
Eden Phillips
May 9, 20232 min read
The Genuine Index: Dove's injectable billboard shines a light on beauty shots
Campaign summary. Dove presented a new installation titled "Injectable Billboard" in Canada in an effort to draw attention to the number...
Peyton Sarrail
Apr 6, 20232 min read
The Genuine Index: Sky give away free advertising space for sustainability
Summary. For the third year in a row, Sky has launched its Footprint Fund competition, ostensibly with the purpose of helping sustainable...
Henry Cooke
Mar 22, 20231 min read
The Genuine Index: Trainline tackles the cost of job interviews
Summary. Trainline took over a space at Waterloo, the busiest railway station in the UK, to launch its campaign to help jobseekers...
Jamie Lester
Feb 15, 20232 min read
The Genuine Index: Peugeot's Girls Like Cars Too campaign
Summary. Peugeot’s Girls Like Cars Too campaign, created in conjunction with OPEn (Peugeot’s creative agency), aimed to tackle years of...
Josh Van Raalte
Jan 31, 20232 min read
Top Performance. The Brand Understanding Index.
It’s a dated notion that any marketing activity that generates awareness is good. Well, it’s not. Ask any Sales Director, Finance...
Dani Oyeyinka
Jan 26, 20232 min read
The Genuine Index: The People Like Us Are Working campaign
Summary We took look at the new campaign from non-profit People Like Us, who are petitioning for more work to address gender and ethnic...
Christine Webb
Jan 12, 20232 min read
The Genuine Index: Arsenal’s No More Red campaign
Every week Brazil sits down to evaluate a CSR campaign's authenticity and execution. We call this The Genuine Index. Arsenal's No More...
Henry Cooke
Dec 8, 20225 min read
Brazil Labs: We review the best AI tool yet
Brazil Labs evaluates new technologies for communications purposes. This month we look at ChatGPT, a new chatbot by OpenAI, an artificial...
Josh Van Raalte
Nov 22, 20222 min read
It should be a great time to be a charity.
Businesses are desperate to partner and support charities, but it’s got to be done right and real. Despite market uncertainties, falling...
Laura Cullinane
Oct 20, 20223 min read
The Genuine Index - Series 1/Episode 11: Shell UK’s sponsorship of British Cycling
Every week Brazil sits down to evaluate a CSR campaign's authenticity and execution. We call this The Genuine Index. Campaign summary...
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