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From Sport Sponsorship to SAS: Who Dares Wins

Fans of the acclaimed Channel 4 show SAS: Who Dares Wins have recently been treated to a fourth instalment of the series, as a new batch of ‘Recruits’ tested their mettle against the world’s hardest initiation.

Fronted by former military hardman, Ant Middleton, SAS: Who Dares Wins puts a group of civilians through a condensed version of Special Forces selection, famed for being one of the hardest military selection courses in the world. Testing physical and mental strength to the extreme, the fourth series saw 25 Recruits flown to Chile, where they were relentlessly assessed in a series of brutal tasks high up in the Andes.

With a ‘winter warfare’ theme, Recruits were challenged to battle inclement weather at altitudes of up to 3,500m, the Channel 4 website stating that Series 4 was the ‘toughest and longest course’ the Directing Staff (a team of elite former Special Forces commandos) have ever designed. Amongst the testing activities were a 5km hike up a 60% incline, carrying a 100kg log, swimming under the ice of a glacial lake, freefall abseiling 100ft down a ravine and regular ‘beastings’ in the camp’s parade square, which include all manner of physical exercises.

Amongst the participants, Recruit 14 was Brazil’s very own Head of Sport, James Gwinnett, who progressed admirably through the course’s various phases. Recruits were given the opportunity to VW (voluntary withdrawal) by handing in their numbered armbands and the DS also had the power to ‘cull’ participants at any time. One of the more stalwart of the group, James lasted until the final days, ultimately leading a team through an escape and evasion activity, before being ‘captured’ by the Chilean militia and subjected to interrogation. Arguably the most uncomfortable phase of the course, participants are subjected to physically uncomfortable stress positions and sporadically interrogated to see if they can hold out giving away mission information.

James, who suffered a broken neck playing rugby in 2013, endured six hours of this before opting to withdraw himself for fear of suffering further neck pain in the future.

He said, “I count it a great achievement to have made it through to the Final Eight on SAS Who Dares Wins, considering the brutality of the conditions. The altitude and the cold played a major part in wearing us down throughout the course and the Staff ramped up the intensity of the challenges in those last days, both in physical and mental terms. We were all pushed to breaking point and learned how to come through with a little more left to spare. It was an incredible exercise in understanding our capabilities and limits.”

Anyone wishing to catch up on the programme can do so here: https://www.channel4.com/programmes/sas-who-dares-wins.

 

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Stagecoach Celebrates 30 Years

This year marks 30 years for Brazil client Stagecoach. 

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The power of PR to save a young chess prodigy

Every now and then, the opportunity arises to develop a PR campaign that has the potential to really make a difference. We’re talking about making a difference in people’s lives.

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Brazil launches a campaign against “Fake Coverage”

There has been a distinct increase in the number of publications demanding “commercial” agreements in exchange for “so called” editorial coverage.  This is “fake coverage” and is disingenuous and misleading to readers, as well as an insult to both the PR and publishing industries.

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Setting the scene with Stagecoach.

Introducing Stagecoach Performing Arts to our client family. Stagecoach is the world’s largest performing arts schools for children, with notable alumni including Emma Watson, Jamie Bell, Eleanor Tomlinson, Tuppence Middleton, Tom Fletcher, Dani Harmer, Josh Cuthbert, Danny Mac and Charlotte Jaconelli.

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Introducing Brazil Sport.

At Brazil, we are always working toward that next great campaign or milestone. This month, we’re honouring our history of success working with clients in the sporting sector by launching Brazil Sport, our dedicated sports division.

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Hello, Hummingbird.

Hummingbird Bike Company has appointed Brazil to assist in the launch of its revolutionary new product – the world’s lightest folding bike.

This beautiful product is set to reinvigorate the urban cycling market, and we are excited to get involved bringing the bike to market.

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Nutrifix’s Crowdcube success.

Our friends at Nutrifix, a unique nutrition app designed to enable people to eat healthy on the go by locating healthy meals nearby, have reached and exceeded their fundraising target on crowdfunding site Crowdcube.

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Happy birthday, Brazil!!!

Happy Birthday to Brazil, and thanks to all of our clients, friends and the talented people who contributed to our success over the past fourteen years.

From the very beginning, we set out to create a different type of PR agency – one that focused on our client’s true business requirements; never afraid to try new things and to continuously challenge the status quo.  “We are not a press release factory” was our very first slogan, crafted from our low-ceiling basement office in the middle of Oxford.

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Client focus: Sensée

Sensée is the UK’s largest employer of home-based workers and the innovator in the homeworking technology market.

The company enables brands to deliver exceptional customer experience through outsourcing their back and front office operations and leaving them in the hands of Sensée’s home-based and brand-aligned agents. Clients such as Argos, Aviva, Eurostar and PhotoBox are all benefiting from this innovative business solution as an alternative to traditional call centre operations.

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Latest Posts

From Sport Sponsorship to SAS: Who Dares Wins
February 19, 2019
From Sport Sponsorship to SAS: Who Dares Wins
Stagecoach Celebrates 30 Years
November 19, 2018
Stagecoach Celebrates 30 Years
The power of PR to save a young chess prodigy
October 23, 2018
The power of PR to save a young chess prodigy

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