There has been a distinct increase in the number of publications demanding “commercial” agreements in exchange for “so called” editorial coverage. This is “fake coverage” and is disingenuous and misleading to readers, as well as an insult to both the PR and publishing industries.Read More
Hummingbird Bike Company has appointed Brazil to assist in the launch of its revolutionary new product – the world’s lightest folding bike.
This beautiful product is set to reinvigorate the urban cycling market, and we are excited to get involved bringing the bike to market.Read More
Sensée is the UK’s largest employer of home-based workers and the innovator in the homeworking technology market.
The company enables brands to deliver exceptional customer experience through outsourcing their back and front office operations and leaving them in the hands of Sensée’s home-based and brand-aligned agents. Clients such as Argos, Aviva, Eurostar and PhotoBox are all benefiting from this innovative business solution as an alternative to traditional call centre operations.Read More
This week brings big news for the UK’s policing sector!
Our client MOSY, provider of intelligent technology for mobile police forces and vehicles, has announced it will be showcasing its police ‘smart’ car at the Security and Policing 2017 Home Office Event, opening today.Read More
The cornerstone of PR has traditionally been the media sell in. Turning the clock way back to when I started in the industry, I can still vividly recall my very first one. Armed with a media list, crib notes and a press release, I was ready to tell the world. It was a fairly dull story, but to me it was the biggest news ever. A few practice runs with my seniors, and I was off to pass the story onto some of the most jaded, yet important people in the world.Read More
Announcing Brazil’s newest client: Wires. A new brand of sunglasses, Wires is a creative combination of ancient African wire craft, British design and Swiss technology. Teaming up with supermodel Lily Cole and her business impossible, Wires will provide a healthy income to skilful workers in Zimbabwe.Read More