Next time you renew your car’s breakdown cover, take a look at what you’re actually covered for.
You might think that you’ll be covered if your car fails to start at home. You might also think that you’ll get a free courtesy car for a couple of days if your car can’t be repaired, and you’d probably assume that they’d take you to your destination if you did break down.Read More
On October 27, 2014, PR Week reported that SuperVitality, a sports nutrition company run by former England Rugby player Lewis Moody has engaged Brazil to handle its PR and social media.
Dorset-based SuperVitality provides nutrition products and diet and training plans for people who have dietary issues.Read More
2014 is undoubtedly a big year in sport. From the Olympics in Sochi and the Commonwealth Games in Glasgow, to the World Cup in Brazil and World Championships in volleyball, swimming and other sports, this year is a real treat for fans. Mind you, the less said about the cricket the better.
It isn’t just fans, but also brands that are lining up to be associated with sporting heroes, experiences and major events. Businesses are desperate to be part of the passion, and want to harness the loyalty that fans show to their club, team and country; it’s big business.
Just look at Manchester United. They have lined up 35 club ‘sponsors’ (at the time of writing), from official Indonesian tyre manufacturers to the first ‘paint partner’. This activity works brilliantly for Manchester United as a business, but are all of the ‘sponsors’ getting full value of their spend? Not a chance.
With many sports in the UK and elsewhere struggling for funding, including my own sport of volleyball, it’s particularly painful to see brands wasting huge sums on sponsorships that get lost in the noise of incredibly competitive markets, due to the lack of a creative activation plan.
That’s why we’re launching Brazil Sport. A sport-focussed division of the agency will help this sector go beyond the boring and predictable. Sport has evolved massively in the past few years, yet communications strategies haven’t kept pace.
We’ve been involved in sport since Brazil’s inception; working with the RFU, Klick Fitness and Southampton FC, to name just a few. My own sporting background – professional volleyball player and Olympian – gives me a unique perspective about how best to connect brands and businesses to their target audiences through sport.
Brazil Sport may have just launched, but we’re already having exciting conversations with brands looking to connect with sport fans all over the world.
And did I mention we have offices in Brazil? See you at the World Cup!Read More
Some of our other achievements…
With new campaigns about to hit the press, and so many other things going on at the agency, it’s sometimes easy to forget what we’ve accomplished.
Our recent AXA RoadSafe Schools campaign is developing into a momentous campaign. Having launched in 2013 after months of planning, it’s great to see the campaign being recognised with a major industry award just a couple of weeks ago. We have high hopes that it won’t be the last!
Receiving an award is wonderful as recognition of our work, but behind the scenes, there are many campaigns that we’ve never entered for awards, that we are extremely proud of.
What is Brazil most famous for? Well, it’s got to be 118 118 and our contribution that shaped that advertising campaign. That work was done when Brazil was still brand new, and to this day there aren’t many other PR agencies that can claim to have influenced a brand’s advertising.
To have worked for Honda for many years has been a brilliant experience, and we’re proud to say that we helped completely change the business’ UK CSR programme. The Honda School of Dreams programme hit more than 1,000 schools, and has helped to inspire the next generation to think creatively. We hope that all of those children who took part in the School of Dreams took something from their experience, and have now gone on to do great things.
A lot of our work has an impact worldwide. One of our recent successes is the launch of Kite Mosquito Patch, which mitigates the risk of being infected with malaria. Hundreds of pieces of international coverage aside, it’s very satisfying to know that we’ve helped bring a vital healthcare product to market in the most severely affected areas of the world.
Similarly, what’s most special to us is the fact that the AXA RoadSafe Schools campaign is changing lives today. Within a few months of the campaign’s launch, schools around the country had used our information to successfully lobby for lower speed limits near their local schools. That work will help prevent accidents, and like Kite, even save a life. So award-winning or not, we already know the importance of the good work that the Brazil team has been doing.Read More
We’re chuffed to say that our hugely successful AXA RoadSafe Schools campaign is now officially “award-winning”!
It was a great evening at the inaugural CII (Chartered Insurance Institute) awards in London last night. Our particular thanks to Jonathan Dimbleby for keeping us all entertained with anecdotes littered with mention of many of the world’s most powerful and influential. Impressive stuff! He nicely warmed up the audience for the main event, and the awards-giving itself didn’t disappoint.
Some of the biggest names in the industry were vying for CII’s first-ever Best Insurance Campaign award. AXA and Brazil were shortlisted in the Public Interest category – up against some pretty stiff competition, including Aviva and Direct Line. LV= were highly commended for their anti-fraud campaign, while our very own AXA’s RoadSafe Schools campaign ran away with the top prize.
We’re very proud of the work done for RoadSafe Schools, which is motivating and driving improvements in road safety across the UK, and really will save lives. Excellent and important work, now officially recognised by the insurance industry! The first of many awards for this particular campaign, I’m sure.
We also mustn’t forget the fantastic recognition given to Paul Evans, CEO of AXA UK. Paul received his own award last night for instigating the downfall of referral fees in the insurance industry. A superb evening for AXA all round.
Brazil took home the ‘Best use of research’ award at the Golden Hedgehog Awards 2013.
Facing stiff competition, Brazil emerged victorious with our Hazardous Parking story for swiftcover.com, which made use of official data to chart the increase in parking tickets handed out to unsuspecting motorists.
The team travelled up to the Emirates Stadium for a night of N5 glamour. Very kindly hosted by PRMoment, it was a great night of bonhomie, familiar faces and controlled hedonism. And indeed, brushing off the black tie is always worthwhile when you bring a gong home at the end of the night!
Recognition for the swiftcover.com campaign really shows what can be achieved with clever use of research. Sometimes the simplest of approaches really do get the best results.
Thanks again to PRMoment for a great evening; see you there next year!Read More