Introducing Stagecoach Performing Arts to our client family. Stagecoach is the world’s largest performing arts schools for children, with notable alumni including Emma Watson, Jamie Bell, Eleanor Tomlinson, Tuppence Middleton, Tom Fletcher, Dani Harmer, Josh Cuthbert, Danny Mac and Charlotte Jaconelli.Read More
Announcing Brazil’s newest client: Wires. A new brand of sunglasses, Wires is a creative combination of ancient African wire craft, British design and Swiss technology. Teaming up with supermodel Lily Cole and her business impossible, Wires will provide a healthy income to skilful workers in Zimbabwe.Read More
Next time you renew your car’s breakdown cover, take a look at what you’re actually covered for.
You might think that you’ll be covered if your car fails to start at home. You might also think that you’ll get a free courtesy car for a couple of days if your car can’t be repaired, and you’d probably assume that they’d take you to your destination if you did break down.Read More
On October 27, 2014, PR Week reported that SuperVitality, a sports nutrition company run by former England Rugby player Lewis Moody has engaged Brazil to handle its PR and social media.
Dorset-based SuperVitality provides nutrition products and diet and training plans for people who have dietary issues.Read More
After winning the competitive pitch to manage the UK PR and all social media channels for Yamas! cheeses, Brazil will next week launch the product in the UK alongside its debut in Tesco, Morrisons and Ocado.
The new Greek cheese range – owned by Futura Foods, one of the UK’s largest cheese importers – will initially feature five cheeses, including twists on traditional UK favourites Feta and Halloumi, as well as lesser known varieties, such as the award-winning Graviera, Greece’s second most loved cheese. The range – which will be available in Tesco, Morrisons and Ocado – also features a Smoked Greek (Feta) Cheese and Saganaki, previously only available in specialist shops.
Brazil’s role is to educate consumers on the wide varieties of Greek cheeses and to make Greek cooking more accessible to home cooks.
The launch will kick off with a Greek cookery session for food bloggers and journalists and will be hosted by celebrity chef, Toni Buxton, of Discovery Channel’s, My Greek Kitchen. It will also be played out across the new Yamas! Facebook page (www.facebook.com/yamasdairy) and Twitter (www.twitter.com/yamasdairy) account by Brazil.
Neil Burchell, managing director of Yamas!, commented: “We have been working hard to bring this exciting new range to market and we’re thrilled to now be at that point. There are a lot of fantastic Greek cheeses out there so it was important that the PR agency we chose, reflected our vision of the brand – fun, yet innovative and high quality. After seeing a number of agencies, Brazil answered what we needed with some fresh thinking and a well-worked strategic approach. We’re looking forward to the launch and working with Brazil to make Yamas! synonymous with Greek cheese and food.”
Joshua Van Raalte, chief executive at Brazil, said: “Launching a major food brand is always very exciting, especially when the brand has the potential to define a specific category. Greek cooking is a relatively untapped market, and we have created a completely integrated campaign which will bring this brilliant new brand to UK supermarkets.”Read More