On October 27, 2014, PR Week reported that SuperVitality, a sports nutrition company run by former England Rugby player Lewis Moody has engaged Brazil to handle its PR and social media.
Dorset-based SuperVitality provides nutrition products and diet and training plans for people who have dietary issues.Read More
2014 is undoubtedly a big year in sport. From the Olympics in Sochi and the Commonwealth Games in Glasgow, to the World Cup in Brazil and World Championships in volleyball, swimming and other sports, this year is a real treat for fans. Mind you, the less said about the cricket the better.
It isn’t just fans, but also brands that are lining up to be associated with sporting heroes, experiences and major events. Businesses are desperate to be part of the passion, and want to harness the loyalty that fans show to their club, team and country; it’s big business.
Just look at Manchester United. They have lined up 35 club ‘sponsors’ (at the time of writing), from official Indonesian tyre manufacturers to the first ‘paint partner’. This activity works brilliantly for Manchester United as a business, but are all of the ‘sponsors’ getting full value of their spend? Not a chance.
With many sports in the UK and elsewhere struggling for funding, including my own sport of volleyball, it’s particularly painful to see brands wasting huge sums on sponsorships that get lost in the noise of incredibly competitive markets, due to the lack of a creative activation plan.
That’s why we’re launching Brazil Sport. A sport-focussed division of the agency will help this sector go beyond the boring and predictable. Sport has evolved massively in the past few years, yet communications strategies haven’t kept pace.
We’ve been involved in sport since Brazil’s inception; working with the RFU, Klick Fitness and Southampton FC, to name just a few. My own sporting background – professional volleyball player and Olympian – gives me a unique perspective about how best to connect brands and businesses to their target audiences through sport.
Brazil Sport may have just launched, but we’re already having exciting conversations with brands looking to connect with sport fans all over the world.
And did I mention we have offices in Brazil? See you at the World Cup!Read More
It is very easy for businesses to create a page on Facebook. However, all too often companies rush onto social media without thinking about how to generate content. It’s one thing to get users to like a page but quite another to get them to stay long enough to truly engage with what is on offer. Getting the right content transforms a page from a glorified advert to a forum for discussion, leading to a genuine dialogue between consumer and business. In the past couple of weeks we’ve developed content such as giveaways, polls, Q&As, news stories and caption competitions on various Facebook pages. What has been abundantly clear is that people want to be entertained, challenged and informed; they are just waiting for the right content to capture their imagination.
We’re particularly proud of our latest partnership: Food Advisers, a new online service which allows consumers to compare different foods’ nutritional values, needs to develop a customer base from scratch – specifically individuals and families with an interest in eating more healthily. Klick Fitness, a new gym chain, needs compelling content for its new Facebook page. So, we put our two clients together and Food Advisers is now providing guides to food and nutrition for the Klick Fitness Facebook page. It’s a perfect fit for both parties – Food Advisers get the word out about their service to keen gym users, and Klick Fitness benefits from free content used to grow its Facebook presence. Simple, but very useful, and it’s something we’re working on doing more and more.Read More
The seventh Rugby World Cup is upon us. Joy for rugby fans, not so much for everyone else… Being an Englishman (Sean) with only an interest in victory when it comes to anything other than football, I’ll pick it up at the semi-final stage. But we have some expert pundits amongst our client base so after discussions of car insurance, whisky and peer-to-peer lending, discussion turned to the sport I know little about. I fancy the Americans this year! But what did everyone else think? The reading is interesting…
Robin Reames, chief claims officer at AXA and swiftcover.com
- Winner: All Blacks (I think that’s New Zealand)
- Player to watch: Zac Guildford
- And the home nations: Scotland don’t make it past the pool. England and Ireland lose in the quarter finals. Wales surprise everyone and lose in the semis
Jade Trimbee, marketing manager at swiftcover.com
- Winner: South Africa (what a surprise, Ms South Africa…)
- Player to watch: Tendai Mtawarira (The Beast)
- And the home nations: Wales make it to the semis. Scotland and Ireland knocked out in the quarter finals. England lose in final to South Africa!
Elizabeth Obee, head of business marketing at Funding Circle
- Winner: Australia (one guess where you’re from…)
- Player to watch: Sekope Kepu
- And the home nations: Fairly well…close to Australia’s form but not enough to beat them!
Nigel Short, chairman at Penderyn
- Winner: Australia
- Player to watch: George North
- And the home nations: Not well, the Welsh and English being the biggest let downs
John Carter, captain of Oxford and ex Sale Sharks
- Winner: New Zealand
- Player to watch: Rory Lamont
- And the home nations: Ireland and England will do well…not sure about the rest!
Tim Stevens, general manager at Oxford University RFU
- Winner: Australia
- Player to watch: Will Genia
- And the home nations: All to qualify from their groups, but only one semi-finalist
Mark Davies, managing director at Scarlets
- Winner: All Blacks (New Zealand)
- Player to watch: Dan Carter
- And the home nations: England to semis, Wales to quarters
Joshua Van Raalte, managing director at Brazil
- Winner: New Zealand (with a wife from Timaru, NZ, he can’t say anything contrary)
- Player to watch: Israel Dagg
- And the home nations: Not very well. Ireland, Scotland, Wales and England all out in the quarters
So, it looks like a New Zealand (or Oz) v Wales final! I’ve sure there would be a bottle or two of Penderyn drank in Wales if that was the case…Read More