Sponsorship … but not for sponsorship’s sake
In its first year as principal sponsor of the Henley Women’s Regatta, Sharp wanted to make sure it was making the most out of its investment.
No ‘I’ in Team
Our brief posed an interesting question – how to use sponsorship of a sporting property to generate coverage outside of the sports pages, ensuring relevance to Sharp’s prospective business clients.
The campaign centred around promoting Sharp’s Optimised Managed Services (OMS), an innovative solution that is designed to ensure business efficiency and collaboration, so our idea was to use ‘teamwork’ in a sporting context, as a basis to comment on collaboration across the workspace. Through a strategic and systematic communications campaign we got Sharp in front of key journalists across the business sector.
As part of the campaign, we helped Sharp put together a dedicated panel event featuring renowned sporting icon Sir Clive Woodward and leaders from the business industry talking about teamwork in the sport and business sectors.
Our campaign positioned Sharp as a thought leader on teamwork and our work in building relationships with key business and technology journalists drove regular high-profile coverage across national, business & trade media. Spokesperson Alex Cardnell was quoted talking about teamwork in the workspace in The Times and the Wall Street Journal amongst other high-profile publications.