Spreading the word … naturally
Bringing a product to market is never easy. Especially when you’re entering an already saturated market. But this didn’t stop us from taking on the challenge of launching SuperVitality, an all natural protein drink backed by Rugby World Cup winner Lewis Moody.
Muscling in with media
Needing to grow awareness of the new brand across prospective retailers and customers, our campaign needed to reach a wide audience trade and consumer titles. We organised a systematic media relations programme that covered off multiple channels such as hit national lifestyle and sports titles, retail and grocery magazines, health and fitness media and more.
Proactive and seasonal stories, use of Lewis Moody as a spokesperson (as well as the company’s Managing Director Stephen Kirlew for trade publications), product placement, competitions and social media saw us spread the word of this new product to all the people that mattered. Some standout coverage landed in FHM, Mail Online, Metro, Planet Rugby, Your Fitness and many other publications.